Roy Shvartzapel, This is from Roy The Panettone Guy

Chefs
Written By Jannie Huang

For 15 years, Roy Shvartzapel has traveled the globe, working for and learning from the most important gastronomic figures of our time, including Pierre Hermé, Ferran Adria, Thomas Keller and Iginio Massari.   After years on a quest to to become masterful with his discipline, Roy decided it was time to launch his own brand -  From Roy, a luxury bakery on a quest to deliver the finest products in the world.

From Roy’s first offering is the iconic panettone. Mentored by the world’s panettone master, Iginio Massari, Roy has spent the better part of a decade obsessing and perfecting what he calls, “the Mt. Everest of the baking world." What begins with simple mother yeast or “lievito madre” (flour, water and the yeast which is present in the air) is cared for and nurtured with the utmost precision and dedication and then, using the highest quality standards, is transformed into one of the most special products in all the pastry and baking worlds.

Jannie Huang

Blue Salt Air is a creative studio designed to inspire and encourage artistic expression. We work with artisans, brands, and small business owners who have a vision but need a partner to help bring it to life.

Collaboration and incubation are the name of the game. We serve as a partner and sounding board through the process of creating a brand, brainstorming content, and planning out how you want to send it out to the world.

https://bluesaltair.com/
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